AI for Publicity
Use AI to beat the blank page, then make it yours. Set up once, then every post takes minutes.
The blank-page problem
9 pm, Tuesday. You promised a post about Saturday's working bee.
AI can turn your three facts into a first draft in seconds. Everything it gives you is a draft, not a final product.
Set up your club's Project once
A Claude Project is a workspace where Claude remembers your club. Teach it who you are once, and every prompt after that can be short.
- Who you are. Club name, town, number of members, meeting day, time, venue and format.
- Your personality. Relaxed and family-friendly? Professional? How does your club actually talk?
- What you do. Current projects, programs and causes, and who benefits.
- Where you post. Facebook, Instagram, website address, newsletter, the hashtags you use.
- Your rules. Australian English; focus on the people helped, not Rotarians; remind me about photo consent.
- What's coming up. Your events calendar, so it can mention dates without being told.
A fill-in-the-blanks version is in the training handouts: club prompt pack template and the prompt cheat sheet.
The rhythm for every post
Golden rules
- Give it the real facts: it wasn't at your event.
- Lead with the people helped: "Two hundred kids ate breakfast" beats "23 members attended".
- Use your own photos, with permission.
- Check every date, name and number before you post.
- Publish the raw output. If it sounds like AI, you skipped the editing step.
- Paste in private data: no member contact details, no financials, and nothing about young people.
- Let it invent facts. Without the real ones, it will politely make some up.
The full session, with live demos of a Facebook post, a website check and a Canva design: Claude (AI): social media and website.