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Home › Public Image › Website and SEO Resources

Website and SEO Resources

A curated list of free tools to check and improve your club's website.

Rotary brand

Use the official brand assets and colours before you touch anything else on the site.

Rotary Brand Centre - official logos, colours, fonts and usage rules.
Brand Guidelines - this portal's own quick-reference guide to Rotary colours, fonts and logo rules.

Rotary's own website guidance

Rotary International and other districts have published practical guidance worth reading before you start.

Rotary Brand Center: promote Rotary through websites - the official guidance, including required brand elements, essential content sections, the Rotary RSS feed, People of Action banners, logo templates, and ready-to-use photo and video downloads.
District 9800: best-practice essentials of an effective website.
District 9920: building a great club website.

Local search

Get your club showing up when someone searches for Rotary in their area.

Google Business Profile - claim and complete your free listing.
Google Search Console - see how your site appears in search and submit your sitemap.

Performance

A slower site loses visitors, especially on mobile.

PageSpeed Insights - free page speed and Core Web Vitals report.
Squoosh - free image compressor, useful before uploading any photo.

Accessibility

Check the site works for everyone before an audit flags it for you.

WAVE - free accessibility evaluation tool (also available as a browser extension).
WebAIM Contrast Checker - check text and background colour combinations against accessibility standards.

Structured data and previews

Make sure search engines and social platforms understand and display your pages correctly.

Google Rich Results Test - check your structured data markup.
Schema.org LocalBusiness - the reference schema type for a club's contact and location details.
Facebook Sharing Debugger - check and refresh how a link to your site previews on Facebook.

Get help

Club Website and Social Media Audit - request a free, scored review of your club's website and social media.
support.rotary9660.org.au - raise a ticket for anything else website or IT related.