Public Image Introduction and Training
What Public Image is, how the district team supports your club, and speaking with one visual voice.
About this session
The Public Image committee's introduction for clubs: what the committee does, what a club visit looks like, and the brand, content and social media foundations every club needs.
What the session covers
- What Public Image actually means: the reputation Rotary holds in the mind of the public
- The district Public Image team and its five specialist areas
- What a club visit looks like
- Rotary brand guidelines, and speaking with one visual voice
- Video and photo content: the raw material behind every channel
- Promoting events before, during and after the day
- Social media strategy and building a content calendar
- Club websites: DACdb, hosting options, and what every club needs
- Commenting, sharing and the Four Way Test
- Nonprofit licensing: free and discounted tools for Rotary clubs