Privacy and Consent
Who has to agree before a photo goes up, what to do when something goes wrong, and the district's social media policy.
Before you post
Everyone in the photo agrees, in writing.
Rotary International has tightened its own rule: "verbal permission or permission via email from a member is no longer sufficient". It now asks for signed, written permission from every identifiable person, including people in the background (Brand Center, getting permissions).
Consent, done properly
Signed, written consent (a form, or documented electronic consent) from each person who can be identified.
"They said it was fine." Verbal or email permission is not enough for Rotary.
Each person signs for themselves. A parent or guardian signs for anyone under 18.
One person signs for the group. Rotary says one person can't sign a release on behalf of a whole group.
No consent? Show hands at work, your banner, the venue, or Rotary's People of Action photos from the Brand Center.
Make a child or young person the focus of a public post. The district's rule: don't put children or young people on public social media where they are prominent and identifiable, including Interact members, Youth Exchange students and children at a club fundraiser. Rotary also advises avoiding recording minors at all. See the district's child safety commitment.
- Stories that focus on one person, or on a sensitive topic, need that person's specific consent for that story.
- The person who took a photo owns it, not the club. Ask them before the club uses it.
- If someone asks to come down, take it down promptly.
- Rotary International says it can't provide a consent form for clubs to use. Ask publicimage@rotary9660.org.au for help with one.
When something goes wrong
- Screenshot it and note the platform, link, usernames and time.
- Don't argue in public. Take it to a private message where you can.
- Hide or remove offensive comments, and remove anything that breaches someone's privacy straight away.
- Tell your club president, and the district if it's serious: publicimage@rotary9660.org.au. Anything involving a young person goes to youthprotection@rotary9660.org.au.
Running club accounts
- The club board approves any new club account, and what it's for.
- At least two administrators, all club members. See a second name on everything.
- Use the official club name and your club logo.
- Don't use club accounts to endorse products, services or political candidates.
- Use only photos, music and words you have the right to use.
- Social media adds to your email, bulletin and website; it doesn't replace them for important club news.
- Members talking about Rotary on their own accounts should make clear the views are their own, and keep club business confidential.
The points on this page follow the draft and Rotary International's own rules. Ask publicimage@rotary9660.org.au for the current version. Once it's approved it will be in the district's documents library.