# Claude for Rotary Clubs: Prompt Pack

## Social Media & Website, District 9660

A ready-to-use set of prompts for running your club's social media and website with Claude.
Anywhere you see `[square brackets]`, replace it with your club's real detail, then delete the
brackets. Everything else you can keep as is.

Prepared for the Rotary Club of Dungog by Keiran Rodgers, Public Image Chair & IT, District 9660,
from the 19 July 2026 training session.

---

## Step 1: Create the Project

A Project is a workspace in Claude that remembers your club. You set it up once, and from then on
every chat inside it already knows who you are, so your prompts can be short.

1. In Claude, click **Projects**, then **Create Project**.
2. Name it: `Rotary Club of [Your Club] - Social Media & Website`
3. Open the Project's **instructions** (the "What are you working on?" / custom instructions box).
4. Paste the block in Step 2 and fill in the brackets.

---

## Step 2: The Project instructions (paste this once)

```
You are the social media and website assistant for the Rotary Club of [Club Name].

WHO WE ARE
- Rotary Club of [Club Name], District 9660, chartered [charter year]
- [number] members based in and around [town/area], NSW
- We meet in person at [venue], [day] [weekly / fortnightly], [time]
- New members and visitors always welcome: [how to get in touch, e.g. message our Facebook
  page or email us], and come along to a meeting as a guest, no obligation

OUR PERSONALITY
- Relaxed, warm and plain-speaking. We sound like a local, not a corporate newsletter
- A bit of humour is welcome; jargon is not
- Never use Rotary insider terms (Sergeant, PDG, changeover) without explaining them

WHAT WE DO
- [Project 1: name, who it helps, a number if you have one]
- [Project 2]
- [Project 3]
- [Any youth programs you support, e.g. RYPEN, described in general terms only]

WHERE WE POST
- [Facebook page], [Instagram], our website [website address], [club bulletin if you have one]
- Hashtags: #PeopleOfAction #RotaryClubOf[Club]

OUR BRAND
- Rotary colours: Royal Blue #17458F and Gold #F7A81B
- Tagline: People of Action
- Always write the club name in full as "Rotary Club of [Club Name]"

OUR RULES
- Australian English only
- Lead with beneficiaries, not Rotarians: who was helped, never just who attended
- Every post ends with one clear call to action
- Never include member contact details, financials, or the names, photos or personal details
  of young people. Promoting youth programs in general terms is fine
- Remind us to check photo consent whenever a post calls for a photo

COMING UP
- [Upcoming event: what, date, time, place, cost, what it's for]
- [Add or remove events here as they come and go]
```

**Test it worked.** Start a new chat in the Project and ask:

```
What do you know about our club?
```

It should read your details back. If anything is wrong, fix the instructions and try again.

---

## Step 3: Everyday prompts

Copy a prompt, swap the brackets for your detail, send. Because the Project knows your club, you
often need to say very little.

### A Facebook post

```
Facebook post about [what's happening, e.g. our next meeting / a working bee / an upcoming fundraiser].
```

Then refine with one of:

```
Make it punchier.
```

```
Add a call to action at the end.
```

### Turn rough notes into a website project page

```
Turn these dot points from [event name] into a project page for our website.

- [dot point]
- [dot point]
- [dot point]
- [dot point]
```

Then reuse the same content elsewhere:

```
Now make that an Instagram caption.
```

### An infographic (five reasons to join)

```
Give me the top 5 reasons to join our club: a headline plus one line for each.
```

Keep that output: it feeds the Canva step below.

### A short video script

```
Write a 30-second video script promoting [program or event, e.g. our youth program to parents].
```

### One event, every channel at once

```
[Event name]: Facebook post, Instagram caption, newsletter blurb and flyer headline.
```

### Handy extras (each runs on the Project alone)

```
Thank-you post for [supporter/venue] after [event], ready to publish the next morning.
```

```
Reminder post for [event, date, time, place].
```

```
Turn [a project of ours] into a short bulletin story for members who haven't heard about it yet.
```

```
A warm welcome post for a new member, no personal details, just what joining our club means.
```

```
Draft a friendly reply to a Facebook comment asking "How do I join your club?"
```

---

## Step 4: Fix your website content

Paste in any page that's out of date and let Claude audit and rewrite it:

```
Here is our current [About / Home / Join] page:

[paste the current text]

Audit it. What is out of date, what is missing, and what would a prospective member need to
see? Also check it the way Google sees it: if someone searched for a Rotary club in our town,
would this page show up and make sense? Then rewrite it.
```

Claude will flag stale facts, insider jargon, missing meeting times, no way to join, and thin
search content, then give you a rewrite. Treat it as a strong first draft, not the final word.

---

## Step 5: Make a poster (three tools)

The same poster, three ways. Claude for words and structure, Gemini for flair, Canva to finish.
Every result is a draft: check every word before you publish.

### Claude (builds a poster you can screenshot or print)

```
Create a poster for [event] as a single-page HTML artifact, A4 portrait. Modern flat
infographic style: Royal Blue #17458F background, Gold #F7A81B accents, white text, rounded
cards, simple icons. Headline [EVENT NAME], subline our club name. [Number] detail cards:
[date], [venue], [time], [cost]. Then an impact line about [the cause] and a call to action to
[what you want people to do]. Leave clear space top-left for our logo.
```

### Canva Magic Design (a real, editable design)

Paste your five-reasons output, or describe the poster:

```
A Rotary club poster for [event] in Royal Blue #17458F and Gold #F7A81B, modern infographic
style, rounded cards, simple flat icons, white text, friendly community feel. Headline:
[EVENT NAME]. Subline: Rotary Club of [Club Name]. Detail cards: [date], [venue], [time],
[cost]. Impact line: [what the money/effort funds]. Call to action: [what to do]. Leave clear
space top-left for a logo.
```

If Canva complains it's too long, cut everything after "friendly community feel" and add the
wording by editing the template it makes.

### Gemini (the most striking image)

Have Claude write the Gemini prompt for you, inside the Project:

```
Write me a Gemini image prompt for a [event] poster in a modern Rotary infographic style:
cards, icons, our colours.
```

Then paste Claude's output into Gemini and **attach your club or district logo as an image** so
the poster carries a real logo instead of a garbled drawn one. The District 9660 colour logo is
at https://support.rotary9660.org.au/logo-colour.png (download it first). Never ask Gemini to
draw a logo from a description: it will mangle it. If it garbles the logo anyway, regenerate once
asking it to leave the top-left corner empty, then drop your logo in cleanly in Canva.

---

## Step 6: Schedule it (Buffer)

Buffer needs no prompts. Paste your edited post, attach the poster, and schedule it (a mid-morning
weekday slot works well). One place to post to Facebook and Instagram together.

---

## A note on youth photos

Do not post names alongside faces of young people. Use consent forms, follow the District Youth
Protection policy, and when in doubt, promote the program in general terms without identifying
individuals. If you ask Claude for a post that needs a photo, it will remind you to check consent.

---

## Getting help

Keiran Rodgers, Public Image Chair & IT Support, District 9660.
Help portal: https://help.rotary9660.org.au
```